Can the socially responsible consumer be mainstream?

Title: Can the socially responsible consumer be mainstream?
Creator: Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana
Relation: Working Papers
Publisher Link: http://dx.doi.org/10.2139/ssrn.2153784
Publisher: SSRN
Resource Type: report
Date: 2012
Description: This paper outlines a viewpoint that distinguishes Consumer Social Responsibility from Ethical Consumerism and provides normative guidance as to how companies can work to make consumers more socially responsible. Although not a primary research piece the paper builds heavily on Devinney, Auger and Eckhardt (2010), The Myth of the Ethical Consumer (Cambridge).
Subject: social responsibility; ethical consumption; normative
Identifier: http://hdl.handle.net/1959.13/1059242
Identifier: uon:16549
Language: eng

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